I actually home school my kids, so we were kind of out of the education loop, but one of the reasons I home school my children is because 2 of my children had learning disabilities, and so it was in my quest to find a solution, especially for my daughter who is now 16, because she had been diagnosed with dysgraphia, which is a handwriting disorder.

At 14 she was reading at about a fifth or sixth grade level, could not spell anything and just did not have real high hopes. She wanted to go to college. I knew that wasn't in the picture for her. I put her through the program, and within just the 4 months, she wasn't dysgraphic any more.

She writes essays now. She keeps a journal and she absolutely loves writing. She changed her major to political science. I had her tested. She tests at a sophomore in college reading level now at 16, and so it really lit a fire of passion for me for this program because I've seen it hands-on work, and one of the things in your marketing is you have to be passionate about this program. You have to be sure. You have to be confident. You know what, this works. And that's one of the things that's going to be successful for you in your consultations is to be sure. If your directors are not quite sure of the program, have them work with a student. Have them sit in on sessions. Have them watch progress. You have to be confident.

I'm so excited about what's coming in marketing for Learning RX. I am so confident that these things are going to really explode the Learning RX name in our community.

I'm really excited about the magazine that [LearningRx is] putting out that we can put in our reception areas; we can take to doctors' offices. There are different things. We can use them as direct mail. The magazines they're coming out with are absolutely amazing. I think they're going to be a great tool to get the information out to educate the people in our community.

There are follow-up postcards. I'm planning on using the postcards to take to schools. By the way, Oklahoma has one of the worst education systems in the nation, and we had 7 high schools that didn't make the grade with reading in Tulsa that was just announced this week. So, [we are] planning on taking those postcards for older learners and putting them in each of the backpacks.

We're working on getting permission from the schools right now so the parents have an alternative to come for reading help for their kids, and I think the schools will probably help with that.

We also have some TV commercials that are coming up. I'm really excited. I've done TV commercials in Tulsa. They've worked really well for us. They have generated calls. They have been definitely an avenue to market, and what I find in Tulsa is that when we ask "Where did you hear about us?", people answer: "I've seen you everywhere; I saw you on a billboard; I saw you on TV; I just heard you on the radio; I'm seeing you everywhere." Well, that validates your program. It means you're there to stay.

Don't hold back marketing. You've got to market. You've got to be wise with it, but don't hold back. You've got to take the risk and, like I said, if you don't take the risk, you don't get the gold.

Suzan Karimi, Tulsa, Oklahoma